personas is the study of human behavior. naturally, humans want to be perceived and are perceived. we develop personas,many personas,for reasons such as being someone you are not, you wish to be, or being someone to conform to others. we wear many hats as well, hats that conform to society, hats that fulfill ourselves. humans want to be a part of something so we mask our trust selves with the identities we create. turning to fashion to create our identities, is our human instinct. it is also our instinct to define a person by the way they dress. with each style you belong to a subculture. its our ego that leads us to believe that we’re unique but there is always others that share the same persona as you. delving into four of my favorite subculutres, i have designed hats that turns into a garment that is a persona. these personas are the corporate cog, the queen, the punk, and the club kid. with each look their identity is covered, and the only focus is the garment that portrays the persona through its design elements, without having to see who they are or know who they are, we have already defined them from the garments, because that is our natural instinct in human behavior.
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